This is the into to a film called: Fully Flared directed by Spike Jone. It's a skateboarding fim made for a shoe company named Lakai. I haven't seen the entire film, but I love the intro.
Spike Jones is known for his award winning commercials and music videos, I love the way he uses "in camera" effects in most of his work. He lets things naturally play out instead of trying to control every element. The result is great. Check out the video and see for yourself.
You can see more of his work here:
Ikea video, this lamp has as much personality as Pixar's Luxo, but with no animation, fancy camera work and lighting:
Such a simple idea, such a powerful image, a man on fire running down the street:
This one is amazing, he filmed all the actors doing their actions backwards:
This is probably his most well known video, he won the MTV Music awards for it (that year he beat Madana's video, she spent millions on hers and reportedly was very pissed off when she didn't win):